MOZA no longer just sells steering wheels. At Gamescom 2026 in Cologne, the manufacturer is unveiling an ecosystem that goes far beyond four-wheel sim racing. Direct-drive bases and active pedals, of course, but also motion, flight, trucks, agriculture, and artificial intelligence. Four new products deserve special mention: AI that takes the controls, the company’s first motorcycle, a pedal module, and a series of licensed steering wheels.

AI that takes the wheel, literally

This is the most interesting part. MOZA presents its AI Coach as the first sim racing training software capable of physically controlling the hardware. The idea isn’t to display tips on the screen, but to guide the steering wheel and pedals to help you feel the correct line and build muscle memory. A co-pilot that directly acts on the controls. MOZA positions it within a broader range of AI solutions, alongside AI Motion.

To prove it, MOZA is organizing a human vs. AI showdown on August 29. Its ambassador, Dirk Schouten, and three-time F1 Esports world champion Jarno Opmeer will face off against the AI Coach, with the entire event streamed on the brand’s YouTube channel. The setup is clever, but the tool itself is very real.

A first motorcycle, under a MotoGP license

MOZA is also entering the two-wheeler market. Its first motorcycle simulation product is developed under an official MotoGP license and is natively supported by the franchise’s games. Most importantly, it features force feedback, whereas most motorcycle peripherals offer only basic controls. For a brand built on four-wheeled vehicles, the difference is striking.

The PHF and the rest of the lineup

More discreet but useful, the PHF Pedal Haptic Feedback Module delivers tactile feedback directly to the pedals, allowing you to better feel the engagement point or the pressure when braking. MOZA reports broad compatibility with its non-active pedal sets, from the SR-P to the CRP2. It’s a way to get a feel for active pedals without having to buy a whole new set.

Licensed steering wheels: a showcase of prestige

Now for the most spectacular part. MOZA is showcasing two Mercedes-Benz steering wheels, including a flagship model inspired by the VISION ONE-ELEVEN concept and its five screens, while the automaker celebrates its 140th anniversary and installs five MOZA simulators at its own booth. Also on display is a Porsche 911 GT3 RS steering wheel reproduced from the original CAD data, featuring a detachable screen, and a Ford Mustang GTD available for hands-on testing. These additions join the collaborations already in the catalog: Porsche Mission R, Lamborghini Essenza SCV12, and Revuelto.

In addition to its products, MOZA also puts a lot of effort into its promotional activities. A Leaderboard Challenge rewards the fastest times each day, and the Xbox Digital Passport partnership offers a MOZA R3 Racing Wheel Bundle as a prize. These initiatives are designed to keep visitors engaged at the booth, not just to show them the equipment.

That leaves one real question: would you be interested in, or bothered by, an AI that takes control of the steering wheel to help you move forward?